Tribalpreneur

This page on my blog is simply a place holder while the main site of www.tribalpreneur.com is being developed.

What the heck is a Tribalpreneur?

According to Google its not anything at all.

Or at least that is what the Great Google had to say on July 23, 2009.

I believe the term will grow to have substantial meaning, and here’s why…

For the past five to seven years, there has been a tremendous amount of focus on Niche Marketing.   Granted niche marketing goes back to the beginning of marketing.  I am however talking about the largest open door for a new person to start their own internet business.

The internet truly changed everything.  I can do a webcast to a thousand people from home in my underwear if I chose to (yes I have done it) and compete directly with fortune 500 companies for the customers in any markets.  With the emergence and fast pace of ecommerce it was not critical to do business with a name and face.  For quite sometime you could get by with simply having a great offer.  The rules are once again changing.

It is no longer enough to know what markets are profitable and to write compelling sales copy to get people to buy from you.  The sales copy is still very important, however, it is the perception of YOU “The Individual” and your recognition within the that niche, that will produce the greatest results.

Social Media is changing the way that we do business.  We are moving back toward doing business with people that we know and trust.  Or at least we know them virtually.  Meaning that we hear from then on a regular basis through their email updates, blog posts, tweets on Twitter, pictures on Facebook, and video on Youtube.  After you have been exposed to a person on so many social fronts you really begin to feel like you know them even, when in many cases they don’t know you and you have never actually met.

The well is going to run dry on those who do not establish themselves with a following of people interested in what you have to say and the solutions that you recommend.

Thus enter the Tribalpreneur.

The Tribalpreneur idea came to me on a recent bike ride.  I was thinking about how challenging it is for aspiring Entrepreneurs to find their place on the internet with such a vast amount of information about what you should do.

Especially when most of the instruction is outdated (due to the rapid evolution of the internet as a marketing medium) before you even get your hands on it.

Yet there is one thing that stays consistent in business and is beginning to apply more and more to doing business on the internet as a result of social media.

You must find a group of people with a common interest, who are spending money to satisfy their needs related to this interest.  They may already have a virtual meeting place and they may even already have leaders.   If they do already have a virtual meeting place and leaders… (established tribe) then you simple need to observe so that you can learn what value is needed and where it is needed most.

If they do not, then this is an opportunity to add value by bringing them (the tribe) together.

What kind of value can you add to a new or existing tribe?

The top three are:

Leadership
Contribution
Empowerment

Are you doing this just because you are a super nice person who like to help others?

Of course that’s probably part of the equation.  Let hope that you chose to join a tribe who shares a common interest that you yourself are passionate about.

The other part is because you are an Entrepreneur!  A problem solver!  Someone looking to create an amazing life for yourself by proving solutions to others.  As such, you are trading value and receiving compensation for your solutions, whether they are your own products and services, or the products and services of people that you recommend.

The tribe will give to you gladly when their needs are being met.  True Wealth has always been built by meeting the needs of the people.  However today you can create wealth by using the internet to form a tribe by connecting people the world over, who share a common interested, an then by creating value for that tribe.  Today a tribe can be a few thousand people who have joined from the smallest towns in the smallest country’s from every corner of the globe.

Prior to the internet it probably was not possible for a tribe with a common interest of beer can hats to form in your town.  But there just might be enough people on the planet connected through the internet to form a tribe around such an odd common interest.

It’s important to understand that you don’t have to be the tribe leader to be a Tribalpreneur.  But you must be visible, respected, and trusted as someone who has the best interest of the tribe in mind with all that they do.

Do this and you will create wealth as a Tribalprenuer.  Do not, and you will find it increasingly difficult to prosper as an Entrepreneur on the Internet.

I would love to hear your feedback.  Please join our Facebook group at the link below.

Visit us at the Tribalpreneur Facebook Group Page